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Based in ON, CA
CAMPAIGN SPOTLIGHT
121 Minutes of Freedom
Living in an era where technology is man's bestfriend makes it hard for us to see that we became dependent with these innovations. Staying updated with what's happening online, making sure that we have multiple reactions on our posts, and endless scrolling. Can you imagine living today without our phones? Or we just don't know how to live without it.
On the 121st Independence Day of the Philippines, we aimed to explore the true meaning of "freedom". Where we experience life in the moment without the constant pull of social media.
🏆 Awards - Young Spikes Asia, Social Behaviour & Cultural Insight
Case Study
Concept Board
Participants enthustiastically embraced the challenge, sharing their offline experiences and celebrating the freedom of living in the moment. It strengthened Coke's brand presence among teens but also fostered a sense of community and empowerment. Reminding everyone that the most meaningful moments happen when we choose to engage with life directly.
Agency: Dentsu Creatives PH
Role: Art Director
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