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Based in ON, CA
CAMPAIGN SPOTLIGHT
Ink Up Drink Up
In the Philippines, ink is usually placed on the index finger to signify that one has voted. In collaboration with Coca-Cola, we have created an interactive booth that scans voter's ink. This was a campaign to encourage these increasingly "woke" teens who want to refresh the future.
🏆 Awards - Young Spikes Asia, Social Behaviour & Cultural Insight; New York Advertising Festival, Public Relations
Case Study
Concept Board
The initiative generated significant social media engagement, increased brand awareness, and encourage higher voter participation among millennials and Gen-Z. The innovative approach received widespread praise, reinforcing Coca-Cola's commitment to social responsibility and youth empowerment.
Agency: Dentsu Creatives PH
Role: Art Director
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