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Based in ON, CA
CAMPAIGN SPOTLIGHT
Pfizer, It Works
In a time when health information is overwhelming and trust in pharma is fractured, our task was to cut through the noise with a campaign that was both simple and powerful. Pfizer doesn’t need any more exaggeration because its results speak for themselves.
This hero visual brings to life the emotional span of Pfizer’s impact across generations, from young to old. At the center is a metaphorical “door of life”, bridging two stages: the innocence of youth and the wisdom of age.
The warmth beyond the door represents a life lived fully, a future made possible because Pfizer works.
DIGITAL
Agency: BlackPearl Media
Role: Art Director
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