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Based in ON, CA
CAMPAIGN SPOTLIGHT
Double Up Your Passions
Being restricted from social interactions, people turned to their hobbies and interests to find joy and fulfillment. This campaign taps into the idea that even in the challenging times, doubling down on what we love can foster resilience and creativity - reminding us that our passions are worth pursuing.
Promotional Video
The campaign positions Smart as a supportive ally in the journey of self-discovery and personal growth. It encourages individuals to embrace their interests and hobbies, highlighting how Smart empowers them to pursue their passions without limits. Showcasing diverse stories of people who have found new ways to thrive and connect with their passions during the pandemic.
Concept Board
![[SMART] CONCEPT BOARD2_2.jpg](https://static.wixstatic.com/media/6f77a5_53c383f38ae64f2aa0afea251ff847bc~mv2.jpg/v1/fill/w_967,h_544,al_c,q_85,usm_1.20_1.00_0.01,enc_avif,quality_auto/%5BSMART%5D%20CONCEPT%20BOARD2_2.jpg)
Agency: Dentsu Creatives PH
Role: Art Director
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