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Based in ON, CA
CAMPAIGN SPOTLIGHT
The New Normal
As they say, it's all about the perspective. Given the seriousness of the pandemic, the whole team remained at home and produced the country's first 100% virtual production. Where everything was coordinated online, and shot on an iPhone.
Case Video
With the help of tripods and the occasional family member, the talents became their own camera men and Directors of Photography, playing back their takes to agency through a Zoom call. Having real people film themselves, doing things they normally did in their own homes, gave the video its raw and authentic charm.
Giga Life Campaign Video
Audiences connected deeply with the real-life scenarios depicted, appreciating the creativity that emerged from necessity. The campaign successfully reinforced Smart’s position as a brand that understand and supports its users.
Agency: Dentsu Creatives PH
Role: Art Director
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